Building businesses beyond borders
Market entry,
advised and implemented.
Merova International advises companies on entering new markets — and implements the operation once the decision is made.
We work across the full mandate: market and feasibility research, entry strategy, legal and tax structuring, establishment, leadership recruitment and operational handover. One accountable team from the first question to a functioning business.
Strategy through to execution.
Assess the market. Structure the entry. Establish the operation. Build the team. Transfer control.
Expansion rarely fails on strategy. It fails on execution.
Most entry cases are directionally sound. Value is lost further down: an entity structured for registration speed rather than the operating model, a counterparty taken on without diligence, commitments signed ahead of the regulatory and tax position, a country leader appointed before the mandate is defined.
We hold both halves of the mandate. The analysis is ours, and so is the implementation — delivered alongside your management, in market, against an agreed scope, budget and timetable, and measured on whether the operation performs.
About the firmOur service lines.
Commissioned as a single end-to-end programme, or as a discrete workstream within one.
- 01
Market assessment
Demand, competitive intensity, cost base, regulation and route to market — quantified into a defensible entry case.
- 02
Entry structuring
Legal form, ownership, tax and financing structure designed for the operating model you will run, not the one you register.
- 03
Establishment & implementation
Incorporation, banking, premises, licensing, insurance and supply chain, executed under a single programme.
- 04
Leadership & organisation
Local operating structure, country management, employment contracts, payroll and performance frameworks.
- 05
Operational relocation
Transfer of production, service and back-office functions with continuity of output and knowledge.
How we deliver a mandate.
A four-phase engagement model, with defined deliverables and a single reporting line into your leadership.
Diagnose
We define the commercial objective and test the market against it.
Structure
We set the entry model, the cost envelope and the implementation timetable.
Implement
We execute the establishment programme and coordinate every local counterparty.
Embed
We transfer the operation to your management with governance and controls in place.
Evaluating a new market?
Set out the territory and the operation you intend to run. We will come back with an assessment of feasibility, sequence, cost and the shape of an engagement.
Speak to our teamAll initial discussions are held in confidence.